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Seeing gold in green

Denying climate change and the adverse effects of carbon dioxide may be official policy of our Republican leaders, but word has apparently not filtered down to the business entrepreneurs whose capitalistic opportunism those Republicans usually lionize.

“Energy is the biggest opportunity Silicon Valley has ever seen,” declared T.J. Rodgers, the founder of Cypress Semiconductor and chairman of SunPower, a leading maker of photovoltaic panels to produce solar energy.

How big? Consider that the sum of America’s yearly utility bills, one component of the nation’s overall energy costs, exceeds $1 trillion — or nearly triple the annual global revenues of the semiconductor industry. The solar and wind energy markets, which totaled about $80 billion in 2008, are projected to nearly triple in size in 10 years, employing 2.6 million people worldwide, according to Clean Edge, a cleantech research group.

Leading venture capitalist John Doerr of Kleiner, Perkins, Caufield & Byers muses that Silicon Valley may someday be called Solar Valley, given that dozens of solar companies that have sprung up here in recent years.

But solar represents just one aspect of the cleantech revolution. Around the valley, some former e-commerce and software mavens are now busy trying to electrify the automobile industry while other techies are developing energy-efficient glass, drywall and cement. Still others are introducing cutting-edge information technology to the 20th-century electricity grid, working on biofuels and fuel cells, and pioneering new methods to recycle waste, protect air and water quality and enhance agriculture and aquaculture.

The payoff: progress toward a “low-carbon economy,” thousands of new jobs in the valley — and perhaps a new set of corporate titans.

I sure hope their optimism is well placed, because at this point they may be the only hope we’ve got for any real action on climate change.

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One Comment

  1. Joe White says:

    *Their* optimism is certainly well placed; look up rent seeking, ethanol, and Archers Daniels Midland to see why.