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Targeting Frito-Lay

I’ve talked about sporting events like the 2011 MLB All Star Game that are currently scheduled to be held in Arizona and of various ways that people who have some involvement with them have spoken out about Arizona’s “Show me your papers” law in an effort to change the law, or at least change where that sporting event will be played. One group that hasn’t been discussed yet is the sponsors of these events. Well, they’re being pressured, too.

Frito-Lay Inc. is among the “dozens of companies” nationwide being urged to drop sponsorship of sporting events in Arizona following that state’s passage of a controversial immigration bill.

Reports circulated Monday that Latino-activist groups — including the League of United Latin American Citizens — were calling for a boycott of products made by Frito-Lay if the Plano-based snack maker did not end its sponsorship of the Tostitos Fiesta Bowl in Glendale, Ariz.

A national spokesman for LULAC, one of the nation’s largest Latino activist groups, said LULAC is not calling for a boycott, though some local members might embrace such a move. He said he is making plans to meet with executives from a variety of companies to talk about their sponsorships.

“Let me be clear: There is no LULAC boycott of Frito-Lay or any other company,” said Brent Wilkes, executive director of the Washington-based group, which has its strongest presence in Texas.

He said Frito-Lay is among the “dozens of companies that we’ve reached out to, to ask them to pull their sponsorship of events in that state.” He did not say if he was meeting with any other Texas companies.

This is a common tactic, and I certainly wish LULAC well with their efforts, but I doubt they will have any effect. Not at this time, at least, what with the Arizona law polling depressingly well. I don’t think they’ll have a broad enough base of support to make this work, especially when you realize that companies that yield to this kind of pressure always face blowback. Again, I wish them well, but it’s going to be a long haul.

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