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Ching and the Dash

Good move.

A few weeks after he was sent into retirement with the first MLS testimonial match, the face of the Dynamo will attempt to build Houston’s new National Women’s Soccer League franchise.

Brian Ching will be the managing director of the NWSL’s Houston Dash. The role will be similar to a general manager’s position, but Ching’s duties will also entail being “the face of the team,” said Dynamo and Dash president Chris Canetti

“I’m excited about it,” said Ching, 35, who has an accounting degree from Gonzaga. “When I stopped playing, I didn’t think that I would be this excited about being in the front office. I think it’s a great opportunity for us to grow the Dynamo brand and make the Dash just as successful as the Dynamo both on and off the field.”

The Dash, who will play their inaugural season in 2014, begin preseason in March and play their season opener in April.

“He’ll work closely with me building this team from the ground up,” Canetti said of Ching. “I think it’s an unbelievable opportunity for him. He wants to be an MLS president one day. I think it’s awesome for the Dash as well.”

When the Comets debuted with the WNBA, they were owned by the Rockets – more specifically, by Les Alexander – but other than playing in the same building and occasionally having Rockets players attend games, there was no obvious tie in between the two franchises. The Comets wound up having enough star power on their own to establish themselves, but a little help from the better known brand never hurts. Having the most famous name from the Dynamo there in the beginning for the Dash makes all kinds of sense. I look forward to seeing who they hire to be their coach and who they get on their initial roster.

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