B-Cycle’s future

There’s some trouble in San Antonio.

San Antonio B-Cycle could be on the verge of following rideshare and disappearing from the San Antonio landscape, multiple sources have told the Rivard Report, unless it can win the local government, corporate and philanthropic financial support that bikeshare enjoys in cities like Boston, Philadelphia, Denver, Houston, and Austin. The same sources said Cindi Snell, the unpaid executive director since B-Cycle’s started here, announced at a Tuesday B-Cycle board meeting that she has decided to step down later this year. Snell has recently told friends and colleagues in the cycling community that she is exhausted after four years of unsuccessful efforts to win any major sponsorships and operating on a bare bones budget and pro bono support services to survive.

Sources say the B-Cycle board will have to consider shutting down or scaling back operations even as it seeks a new executive director, which it lacks funds to pay. One option would be to turn down the $1.2 million TXDOT grant to avoid the increased operating costs associated with an expanded network, but that would signal an end to rideshare’s growth in San Antonio, disappoint many neighborhoods awaiting stations, and the board would still face an underfunded system that would have to operate after losing Snell, bikeshare’s strongest and most visible advocate in San Antonio.

The bulk of funds that have built the San Antonio B-Cycle system flowed through the City’s budget from federal stimulus programs, and like the pending TXDOT grant, were for bikes and stations. Snell, co-owner of the Bike World cycling stores, has worked full-time for free while B-Cycle’s seven employees are paid modest salaries or hourly wages. The City, County and regional government entities do not contribute any funding to support B-Cycle. The 80/20 Foundation and Baptist Health Foundation have each contributed $50,000 grants this year, but no national company or locally-based company has shown interest in sponsoring bikeshare in the city.

That story, which has been shared 126 times after being posted to the San Antonio B-Cycle Facebook page, has generated promises from city leaders that they would work to save the program, but as yet I’ve not seen any reports saying that a sponsor or other funding source has been found. San Antonio was the first city in Texas to get B-Cycle, and it’s been very successful, with more stations and bikes and checkouts than Houston’s B-Cycle. It would be a big loss for them if it can’t sustain that success. Next City has more.

Meanwhile, Houston has a sponsor for its existing B-Cycle stations and is looking for more grant money to allow for further expansion.

Houston so far has avoided pitfalls, said Will Rub, director of Houston B-Cycle, by stretching the seed money it received from Blue Cross Blue Shield of Texas in 2013 to expand the system.

“That and the fact that we have operated on a very lean basis,” Rub said. “We have been able to cover approximately 70 percent of our operating expenses through the income generated by the system, therefore we’ve been able to stretch the sponsorship dollars. We’ve even had a few months where the system income has exceeded our monthly operating expenses.”

More money would help Houston to expand the system. Right now it is focused on downtown and nearby areas such as the Museum District, Midtown and Montrose. Adding stations or offering service in additional neighborhoods, like the Heights or close to the University of Houston and Memorial Park, would require corporate partnerships or grant funding.

Rub said he has applied for funding from the Houston-Galveston Area Council, which doles out some federal money for transportation options such as biking. The proposal would be for $3.4 million from H-GAC, with the local B-Cycle matching 20 percent of that with money they collect from fares or raise via other sources.

“If we receive the award we will put a plan into action that will result in adding 71 more stations over the next two-plus years,” he said.

The plan would also add 600 bikes.

“That would establish a very well networked bike share program,” Rub said.

If the H-GAC proposal does not happen, Rub said, finding a title sponsor would be hugely important to maintaining and expanding the system.

“We, along with the entire bike share industry, feel that we can provide a great deal of value to a title sponsor,” Rub said. “But bike share is still a relatively new industry and doesn’t have the advertising industry metrics to justify the investment, from a sponsor’s perspective. That is the challenge faced by many of the programs around the country.”

I hope they can get that grant and execute that expansion plan. I also hope they will have the same kind of backing from the next Mayor as they have had from the current one. You know how I feel about this sort of thing.

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One Response to B-Cycle’s future

  1. Rich says:

    That sucks, really.

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