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Posts Tagged ‘advertising’

On school districts selling stadium naming rights

Raise your hand if this surprises you. When Bert Brocker wanted to advertise his auto business on the entrances of New Caney ISD’s new football stadium recently, the district offered another, bigger possibility: Naming rights to the entire $20 million, 8,000-seat facility. Brocker, who runs the Texan GMC and Texan Dodge auto dealerships in Humble, […]

Perry’s No Jobs Tour continues

TrailBlazers takes the bait. Rick Perry is on the road again. But then, he’s rarely off it these days. This weekend, he’s in Western Kentucky at Murray State University to headline a Republican Party fundraiser. Then, it’s off to California to talk to their businesses about uprooting and moving en mass to the Lone Star […]

Annise Parker is in your Internets

She’s in mine, anyway. I don’t know if you’ve noticed, but an awful lot of the websites I surf to now feature a familiar face looking back at me: Here’s another: Clearly, she’s seeking to dominate the liberal nerd humor vote. Of course, there are Facebook ads: Facebook is the one place I’ve seen other […]

Perry’s empty job-stealing tour continues

Sorry, Maryland. Gov. Rick Perry is taking aim at Maryland and its business climate — his latest effort to lure out-of-state companies to Texas. In a radio advertisement, Perry slams Gov. Martin O’Malley, a Democrat who is considering a presidential bid in 2016, for turning Maryland into a “tax and fee state” with “some of […]

So where are the jobs he’s been trying to poach?

There’s an obvious question to ask about this story, but I don’t see it being asked. After a couple of high profile job-poaching trips to California and Illinois, Gov. Rick Perry is planning a new raid — this time on the Big Apple. And he’s putting big money behind the state’s big mouth: $1 million […]

Welcome to Houston, Lisa

Remember that promotional advertising campaign for Houston that’s running right now in various national publications? The New York Times lets us know who the intended audience for those ads is. The new tack was prompted by the results of a research study, says Holly Clapham, vice president for marketing at the bureau, which is undertaken […]

The case against Metro advertising

Ed Wulfe isn’t happy with talk about Metro putting ads on buses and trains. In the late 1970s, Houston voters overwhelmingly defeated a local referendum to allow ads on bus shelters. Soon after, Houston City Council banned all new billboards within the city limits, then extended the prohibition to the limits of the city’s extraterritorial […]

Metro moving forward with advertising

This has been in the works for a long time. Depending on what Metropolitan Transit Authority officials decide regarding a new revenue plan, your light rail trip could end at the Taco Bell Station, or some similarly named stop. Officials in early 2013 are expected to receive more information on a revenue plan exploring potential […]

More frontiers in school bus advertising

This had not occurred to me. The rooftop of a suburban high school is not a location that companies usually consider prime advertising real estate. But in Humble Independent School District, it may be. The district’s high school is directly in a flight path for Houston’s Bush Intercontinental Airport. Although the rooftop plan has yet […]

School bus ads come to Comal County

Given the budget cuts from the Legislature, I figure we’ll see a lot more school districts hop on the bus, as it were. This year, 10 Comal school district buses that deliver students to school and home also will be delivering a word from the district’s sponsors. The full-color placards, promoting banking services, sandwiches and […]

RIP, Bubba Smith

Football great and actor Bubba Smith has passed away. Bubba Smith, an outsize presence in the National Football League who went on to a prolific career in television and the movies, was found dead on Wednesday at his home in Los Angeles. He was 66. The cause was not yet known, a spokesman for the […]

HISD gets ready to roll out bus ads

Last year, I noted that the HISD Board of Trustees had approved a plan to allow advertising on its school buses. They are now finally ready to get this going. HISD has partnered with Steep Creek Media to offer advertising space on the district’s school bus fleet, which boasts more than 1,000 vehicles that travel […]

Your digital ad here

Lisa Gray alerts us to the latest bright idea from Austin. Like all of Texas’ big cities, we have regulations that ban digital billboards – both because they’re painfully ugly and because they’re designed to take drivers’ eyes off the road. But now our freedom from those distracting eyesores is in danger. A pair of […]

Saturday video break: Let’s have a little talk about tweetle beetles

I give you Dr. Seuss’ “Fox in Socks”, read by someone who can read it a lot faster than I can: She goes so fast I can’t really swear that she’s actually reading what’s on the pages in question. The loud reactions from the audience don’t help, either. It’s still pretty damned impressive. Those of […]

You can’t say that about cheeseburgers!

Local TV stations are not lovin’ an anti-McDonald’s ad. The advertisement from Physicians Committee for Responsible Medicine, titled “Consequences,” displays a doctor and a weeping woman standing over a corpse clutching a cheeseburger in its right hand. The 30-second spot ends with a picture of the McDonald’s logo, the words “I was lovin’ it,” a […]

More on Latino turnout

Greg adds in his opinion on the Latino turnout question, and as usual it’s worth your time to read in full. Two things for me to comment on. First: If there is a one point that I’ve been reluctant to air publicly, it’s this: The two worst classes of people to talk to about Hispanic […]

Metro takes a step forward on advertising

For its 2011 fiscal year budget, Metro is taking a tentative step forward on allowing ads to be placed on its buses. Metro is considering placing ads on buses to generate revenue (page 37). George Greanias, president and chief executive officer, told me that this idea is merely being explored and no revenue from this […]

Metro finance update

What’s going on with Metro these days? Although leaders of the region’s transit agency are confident that they will secure $900 million in federal funding to build more light rail lines in Houston, they have begun discussing fare increases and advertising on buses as ways to pay for rail if they do not get the […]

Spending on voter outreach: The Mayorals

I didn’t take a look at the Mayoral candidates’ expenditures on voter outreach in the 30 days out reports, as this exercise is rather time consuming, but I figured I’d have a look at the 8 day reports, just to see what we’ve got going into the home stretch. Candidate Amount Purpose ============================================================ Annise Parker […]

Eight days out: What the Controller candidates are spending their money on

You may recall I looked at how the Controller candidates were spending their money after the 30 day reports came out, and I figured I’d do it again with the 8 day reports. Along the way, I found a little surprise. I’ll get to that in a minute. Here we go: Candidate Amount Purpose ============================================================ […]

Spending on voter outreach: The Controller candidates

We know that this has been, relatively speaking, a low-dollar, low-profile election. I’ve been curious as to what the candidates’ strategies for doing voter outreach have been. We’ll probably know more when we see the eight-days-out reports, but for now, I’ve been looking through the various campaign finance reports to see what spending they have […]