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Spending on voter outreach: The Mayorals

I didn’t take a look at the Mayoral candidates’ expenditures on voter outreach in the 30 days out reports, as this exercise is rather time consuming, but I figured I’d have a look at the 8 day reports, just to see what we’ve got going into the home stretch.

Candidate Amount Purpose ============================================================ Annise Parker 9,365.91 Research (Celinda Lake) Annise Parker 500.00 Phone bank Annise Parker 175,000.00 Media buy (Rindy Miller) Annise Parker 75,000.00 Media buy (Rindy Miller) Annise Parker 60,000.00 Media buy (Rindy Miller) Annise Parker 3,000.00 Phone bank Annise Parker 5,000.00 Ad (Tx Conservative Review) Annise Parker 60,000.00 Media buy (Rindy Miller) Annise Parker 1,750.00 Phone bank Annise Parker 3,000.00 Phone bank Annise Parker 780.30 Ad (KCOH) Annise Parker 1,789.25 Ad (KROI & KMQJ) Annise Parker 40,000.00 Media buy (Rindy Miller)

Parker reported a bit over $500K in spending on this form, after having reported $738K spent on the 30 days form. $410K of this spending, more than 80%, is on TV. I saw two media buys from Rindy Miller in the 30 days form, worth $500K; there may have been more, but that form was 414 pages long, and I just did a search on “Rindy” to spot-check it. I assume the “Research” entry is for her recent poll. Those radio buys are small compared to Locke and Brown, but since she’s not engaged in an authenticity contest as they are, perhaps they’ll have a greater effect. Parker was one of many candidates who placed an ad in Gary Polland’s Texas Conservative Review; my understanding is that this is for a printed document that will be mailed to some number of households. As all of the others I’ve seen so far with this expense have been Republicans, I presume Parker will tout her fiscal conservative credentials and leave it at that.

Candidate Amount Purpose ============================================================ Gene Locke 28.89 Ad (Facebook) Gene Locke 29.00 Ad (Facebook) Gene Locke 25,000.00 Media production (Dixon/Davis) Gene Locke 2,000.00 Media production (Ttweak) Gene Locke 225.75 Ad (Houston Forward Times) Gene Locke 677.25 Ad (Houston Forward Times) Gene Locke 1,102.50 Ad (Houston Defender) Gene Locke 29.00 Ad (Facebook) Gene Locke 29.00 Ad (Facebook) Gene Locke 20,319.00 Printing Gene Locke 2,281.68 Robocalls Gene Locke 6,000.00 Video production (Ttweak) Gene Locke 29.00 Ad (Facebook) Gene Locke 5,000.00 Ad (Tx Conservative Review) Gene Locke 4,300.00 Ad (Houston Style Magazine) Gene Locke 50,160.00 Field consulting/management Gene Locke 95,670.00 Field consulting/management Gene Locke 54,862.50 Media/cable (Adelante) Gene Locke 10,649.50 Media/radio (Adelante) Gene Locke 13,584.05 Media/radio (Adelante) Gene Locke 15,747.20 Media/radio (Adelante) Gene Locke 165,770.25 Media/TV (Adelante) Gene Locke 6,300.00 Media/newspaper (Adelante) Gene Locke 250.00 Ad (Linda Lorelle scholarship fund) Gene Locke 100.00 Ad (KEW Learning Academy) Gene Locke 29.00 Ad (Facebook) Gene Locke 29.00 Ad (Facebook) Gene Locke 1,500.00 Ad (The Houston Sun) Gene Locke 903.00 Ad (Houston Forward Times) Gene Locke 1,102.50 Ad (Houston Defender) Gene Locke 1,755.00 Ad (African-American News & Issues) Gene Locke 29.00 Ad (Facebook) Gene Locke 36,641.50 Media/cable (Adelante) Gene Locke 22,858.65 Media/radio (Adelante) Gene Locke 139,953.00 Media/TV (Adelante) Gene Locke 29.00 Ad (Facebook) Gene Locke 27,005.00 Door hangers Gene Locke 17,721.40 Printing Gene Locke 2,295.30 Robocalls Gene Locke 5,177.10 Research (Stanford Campaigns) Gene Locke 29.00 Ad (Facebook) Gene Locke 29.00 Ad (Facebook) Gene Locke 38,251.50 Media/cable (Adelante) Gene Locke 2,625.00 Media/radio (Adelante) Gene Locke 14,474.98 Media/radio (Adelante) Gene Locke 162,966.00 Media/TV (Adelante) Gene Locke 29.00 Ad (Facebook) Gene Locke 29.00 Ad (Facebook) Gene Locke 11,853.40 Printing Gene Locke 29.00 Ad (Facebook) Gene Locke 49.00 Ad (Involver.com) Gene Locke 29.00 Ad (Facebook) Gene Locke 17,799.00 Media production (Dixon/Davis) Gene Locke 2,749.80 Robocalls Gene Locke 34.37 Web ad (Domino's Pizza) Gene Locke 23,500.00 Polling Gene Locke 2,205.00 Ad (Houston Defender) Gene Locke 46,800.00 Media/radio (Adelante) Gene Locke 5,725.56 Door hangers Gene Locke 16,235.00 Door hangers Gene Locke 36,120.80 Printing Gene Locke 800.00 Ad (NAACP - Houston) Gene Locke 125.00 Ad (South Wesley AMEC)

Clearly, Locke is leaving no stone unturned. Everything from Facebook to African-American newspapers (no doubt to boost his standing in the community) to TV and radio. Bear in mind that some of that money spent on TV was for ads that ran much earlier in the month; we knew about them before the 30 day reports came out, but the expenditure wasn’t listed in that report. As such, while Locke outspent Parker on TV in this report, she has spent more than him overall. Adelante, which I believe is campaign manager Christian Archer’s outfit, is big on field work/GOTV, which is how one can wind up buying nearly $50,000 worth of door hangers. There were many, many entries relating to paid field workers, which I skipped to maintain my sanity and stave off carpal tunnel syndrome for another day. Other candidates up and down the ballot have similar entries, though not nearly as many; Parker is a notable exception to this, as she’s putting her money into media and is relying on an extensive volunteer network for GOTV activities. We knew Locke was doing polls, even if we never get see any of them. Oh, and Ttweak, of course, are the folks that brought us Houston, It’s Worth It. I give Team Locke style points for hiring them in whatever capacity.

Candidate Amount Purpose ============================================================ Peter Brown 1,214.17 Printed materials Peter Brown 36,675.00 Media buy (Foston International) Peter Brown 43,601.00 Consulting (American Mail Direct) Peter Brown 251,027.00 Media buy (Buying Time, LLC) Peter Brown 888.99 Printed materials Peter Brown 1,742.82 Printed materials Peter Brown 75,120.00 Media buy (Buying Time, LLC) Peter Brown 5,800.00 Consulting (American Mail Direct) Peter Brown 82,225.00 Consulting (American Mail Direct) Peter Brown 449,527.00 Media buy (Buying Time, LLC) Peter Brown 9,949.43 Production (Buying Time, LLC) Peter Brown 27,438.89 Media buy (Foston International) Peter Brown 500.00 Text messaging service Peter Brown 59,213.00 Consulting (American Mail Direct) Peter Brown 449,682.00 Media buy (Buying Time, LLC) Peter Brown 9,125.99 Production (Buying Time, LLC) Peter Brown 42,338.00 Consulting (American Mail Direct) Peter Brown 2,553.00 Printed materials Peter Brown 5,000.00 Media buy (Neuman & Co) Peter Brown 126,485.92 Consulting (Neuman & Co) Peter Brown 4,558.60 Media buy (Foston International) Peter Brown 451,527.00 Media buy (Buying Time, LLC) Peter Brown 117,964.00 Consulting (American Mail Direct) Peter Brown 5,953.75 Printed materials

Behold the Peter Brown media empire. The man has a fortune at his disposal, and by God he used it. The disclosure form listed over $2.4 million in expenses, which is to say nearly five times what Parker spent and a bit less than double what Locke spent. Of that, as you can see, over $1.7 million was spent on media buys, which I presume all means television. I could be wrong – I don’t know what the difference is between Foston and Buying Time, though one possibility is “cable” versus “broadcast”, and another is “radio” versus “TV”. I’m guessing that the $5K and $126K expenditures to Neuman should be reversed, but since all of his direct mail expenditures – all $350K+ of it – were listed as “Consulting”, I could be wrong about that. And in the midst of all this airtime, it’s nice to know they didn’t forget about more modern forms of voter outreach. I’ll bet $500 buys a lot of text messages.

Candidate Amount Purpose ============================================================ Roy Morales 1,976.25 Radio ads (KSEV) Roy Morales 8,650.32 Mailer deposit Roy Morales 3,000.00 Mailer deposit Roy Morales 378.88 Printing Roy Morales 2,500.00 Ad (Tx Conservative Review) Roy Morales 1,000.00 Ad (Tx Conservative Review) Roy Morales 500.00 Mailer deposit Roy Morales 5,000.00 Mailer balance Roy Morales 1,500.00 Commercial purchase

Roy didn’t have much to spend, and what he did have he mostly spent on mail. Kind of piddly compared to what Brown spent, but then most things are. I’m not actually sure what Locke spent on mail, since all I saw were those “printing” charges, which could be many things. Parker didn’t spend anything on mail, but she’s been featured in several third party mailers I’ve received, including one from the HGLBT Political Caucus, one from Annie’s List, and one from the Houston Turnout Project. With friends like those, you can concentrate on other things. Oh, and let’s not forget the Texas Conservative Review, too. I bet it’ll chafe Roy to realize that Parker will have a bigger ad in Polland’s piece than he will. I’m just now realizing that neither Locke nor Brown had an expense for that, which strikes me as odd. Roy also got a $3000 in-kind donation for video production on his ad, and that $1500 commercial purchase, which I presume landed his ad somewhere, was an addendum to his original report. Anyone want to guess what show Roy’s ad interrupted was? Just a hunch here, but I’m thinking it was a one-off.

I’ve got similar reports in the works for the At Large and district Council races. Hope you found this useful.

Eight days out: What the Controller candidates are spending their money on

You may recall I looked at how the Controller candidates were spending their money after the 30 day reports came out, and I figured I’d do it again with the 8 day reports. Along the way, I found a little surprise. I’ll get to that in a minute. Here we go:

Candidate Amount Purpose ============================================================ Ronald Green 809.17 Printing Ronald Green 1,301.17 Printing Ronald Green 1,081.42 Door hangers Ronald Green 150.00 Ad (Riverside UMC) Ronald Green 16,573.30 Direct mail Ronald Green 16,573.30 Direct mail

Well, he’s sending mail. That’s something. And I even got one of his mailers yesterday. Progress! Anybody else get some mail from Green?

Candidate Amount Purpose ============================================================ MJ Khan 500.00 GOTV services MJ Khan 6,000.00 Radio ad production and buy MJ Khan 105,048.70 TV media buy MJ Khan 18,300.00 TV ad production MJ Khan 1,100.00 GOTV services MJ Khan 5,000.00 Ad (Tx Conservative Review) MJ Khan 10,000.00 Ad (HCRP) MJ Khan 214,473.00 TV & radio media buy MJ Khan 1,690.00 GOTV services MJ Khan 2,895.69 Printing of signs MJ Khan 2,500.00 Radio ad buy MJ Khan 2,000.00 Ad (Aubrey Taylor Communications)

Pretty decent media buy. Khan’s $300K will get him a fair amount of TV time, including in some places that don’t have very many voters. Note the $5K ad with the Texas Conservative Review, which you’ll see again and again, and the accompanying $10K ad with the Harris County GOP, which most Republican candidates bought at some level as well. Gotta give ’em credit for knowing how to make a buck when the opportunity presents itself.

Candidate Amount Purpose ============================================================ Pam Holm 10,000.00 Video shoot Pam Holm 10,063.82 Direct mail Pam Holm 3,750.00 GOTV field ops Pam Holm 125.00 Ad (South Wesley AMC) Pam Holm 5,000.00 Ad (Tx Conservative Review) Pam Holm 1,000.00 GOTV Pam Holm 10,000.00 Radio time Pam Holm 612.40 Ad (Houston Community Newspapers) Pam Holm 1,650.81 Yard Signs Pam Holm 1,914.94 Push cards and letterhead Pam Holm 14,641.00 Mailer Pam Holm 1,350.00 Push cards Pam Holm 5,000.00 Ad (HCRP) Pam Holm 50.00 Ad (Acres Homes Citizen Council) Pam Holm 1,500.00 Ad (Aubrey Taylor Communications) Pam Holm 487.13 T-shirts Pam Holm 1,850.00 Push cards Pam Holm 4,350.00 Ad (Aubrey Taylor Communications) Pam Holm 2,301.40 Signs Pam Holm 22,158.91 Direct Mail

Okay, something here is missing. We know Pam Holm is on the air – Martha asked around on Facebook and received confirmation from a couple of people that they have seen her ad several times, on CNN. Yet I cannot find a line item in her finance report that would correspond to a media buy of that magnitude. She only listed about $180K of spending in her report, which frankly wouldn’t buy that much TV time if that’s all it were being spent on. Stephen Costello’s report for his At Large #1 race showed $160K spent on a TV buy, and that’s the smallest one I’ve seen so far. Heck, just look at how much MJ Khan spent. She’s been on the air long enough that this should be accounted for in this report – it’s not in her 30 days out report – unlike the situation from earlier this month where Gene Locke announced his debut on TV after the reporting deadline for the 30 day reports. So I’m going to ask here: Where is Pam Holm’s spending on TV advertising documented? Maybe I’m missing something, and if so I hope someone will point me to it. But especially with Holm taking shots at Green about his tax lien, I think it’s fair to wonder why Holm has apparently filed an incomplete finance report.

UPDATE: Via Greg, here’s the purchase order for Holm’s ad buy. Martha has more.

Tuesday mail call

After several politics-free days, my mailbox was overflowing with campaign literature today. Two pieces from the Houston Turnout Project, one that generically advocated early voting and one that advocated for Annise Parker, using language that I daresay we’ll all find familiar. Three concerning the HISD District I race, two for Alma Lara and one for Anna Eastman. And one for Ronald Green, which listed his endorsements yet not his website URL. All were positive pieces – no attack mailers, at least not today. What’s been in your mailbox lately?

We’ve got mail

Campos observed the other day that he’d hardly received any campaign mailers so far this year. That’s largely been true for me as well – before this week, I’d gotten the Peter Brown pieces, an Anna Eastman mailer, and maybe one or two others that aren’t sticking in my mind. But since Thursday, things have picked up considerably. Over the last three days, I have received:

– One more Peter Brown piece.
– Two mailers from Alma Lara, one of which prominently features State Rep. Jessica Farrar.
– A Pam Holm mailer, which has the same front as this one but a different back, which appears to be an image taken from her TV ad.
– A Ronald Green mailer – yes! he’s spending money!
– And the Noel Freeman mailer that Martha and Stace have discussed.

That last one was interesting in that it was addressed to Tiffany and not me or the both of us, as all the others were. Unlike me, Tiffany has voted in a GOP primary or two in her day, and as such we occasionally get mail or robocalls that are clearly intended for that kind of an audience. Which makes me wonder who the intended audience for Freeman’s piece was. Frankly, if it’s being aimed at soft Rs with a good voting history, that strikes me as a very reasonable strategy. Given that Freeman did not report much cash on hand in his 30 days out report, one wonders how widely this was sent, or if he got a late infusion of cash from somewhere. We’ll know when we see the 8 days out report, I guess. What mail have you received lately, if any?

Holm drops some mail

We have our first indication of campaign expenditures outside the Mayor’s race as Council Member and Controller candidate Pam Holm puts out a mailer. Musings has a look, courtesy of @xtinagorczynski on Twitter. It’s a basic intro piece that establishes her brand and as Musings notes reminds Republicans that they have someone to vote for at the citywide level. You’ll hear more about her being a “watchdog” in the interview I did with her, which will run next week. Anyone else out there receive this? I’m wondering how widely it was sent. Leave a comment and let me know. Thanks!

How much would you pay for that post office?

The US Postal Service would like to make you a deal.

The U.S. Postal Service is unloading as many as 200 facilities in an effort to offset some of its huge financial losses.

In Houston, just two properties have been put up for sale. But another four could go on the market soon.

[…]

The postal service, which lost $2.8 billion last year delivering 9 billion fewer pieces of mail, asked lawmakers this week to lift the rule requiring mail delivery six days a week.

Because mail volume has declined so dramatically, the service is adjusting carrier routes and employees’ work hours within its mail processing plants and consolidating operations.

“This consolidation is going to leave us with excess properties we no longer require,” said national spokeswoman Sue Brennan.

The two properties for sale in Houston are at 1900 West Gray at Dunlavy and 2802 Timmons, near West Alabama. They are classified as “stations,” meaning they have both retail and delivery operations.

[…]

Before the commercial real estate market began to falter, the post office on West Gray might have sold for between $100 and $125 per square foot. Today, it could be worth much less.

“Is the West Gray site worth $125 per square foot? I don’t know. Is it worth $50? I don’t know, because there’s nothing to measure it against,” said David Cook of Cushman & Wakefield, a commercial real estate firm.

Back when new developments were being readily financed, the Houston post offices might have swiftly sold to developers for apartments, condominiums, retail centers or office buildings.
Prime location

The West Gray site is particularly well-suited for retail space, Cook said, as it is surrounded by high-end neighborhoods, restaurants and shops. The building is about 18,000 square feet and sits on a 2.5-acre parcel. The Timmons office is just over 14,000 square feet on about 2.6 acres of land.

Here’s a look at the USPS annual report. They actually did better in 2008 than in 2007 – revenues were up a hair, and expenses were down; as such, their loss was much greater in 2007. But they’re now in the red on net capital, so I presume that’s why they’re looking at selling properties. For what it’s worth, the drop in mail volume was only 4.5%; it’s not clear to me that things won’t improve along with the economy. Longer term, maybe they need to scale down. But I don’t think it’s necessarily as bad as all that.

I think you’d have to be pretty desperate to try to unload the sites on Gray and Timmons unless you could be sure you were getting top dollar for them. If I were them, I’d want to hold on and try to capitalize in a stronger market. I realize everyone and his sister is asking for a bailout these days, but the Postal Service is a pretty critical part of the economy. Surely we can do something in the short term to keep them from having to make sub-optimal decisions like this.