There’s no standard policy or set of procedures governing how public entities or their employees should use social networking sites. Agencies are in various stages of evaluating what constitutes proper online conduct.
Bexar County is writing a social media policy that would address personal networking. There’s nothing about it in the county’s computer resources use policy, last amended in June. The city of San Antonio put out an administrative directive in January that explains how employees should represent their departments and themselves online, spokeswoman Di Galvan said.
“The city of San Antonio was one of the first to have a social media policy that’s been implemented in the state,” Galvan said. “We tried to find other policies and really couldn’t find any that addressed a municipality. Employees want guidelines, and that’s what we provided to them.”
The city hasn’t defined exactly what would be considered inappropriate. The directive puts it this way: “Ensure your profile and related content is consistent with how you wish to present yourself as a City professional, appropriate with the public trust associated with your position, and conforms to existing ethical standards.”
The city has comparatively strong rules for how its departments must manage their social media networks — and it has 58 such networks. The Police Department doesn’t have one yet, but the Fire Department does.
Just curious – does the city of Houston, or Harris County, have any such guidelines for their employees, or for how its departments must manage their social media networks? I think both are a good idea. One simple thing that ought to be a part of the latter is to ensure that various departments’ social networking sites are prominently linked from their departments’ home pages. A quick tour of the City of Houston and Harris County department pages shows a few that are and many that aren’t. You can find the Houston Public Library on Facebook, and you can find the Harris County Sheriff’s Office on Facebook, but you can’t find either of them linked from their respective department homepages. I must note that this is no different from San Antonio, where you can find the San Antonio Convention Center on Facebook, but you wouldn’t know that from its official homepage. Just thought I’d throw that out there.