Some Metroplex cities are seeing more of an economic benefit from hosting the Super Bowl than others. I know, try to control your shock.
Some Frisco hotels located an hour’s drive from Cowboys Stadium, the game site, are packed. Lewisville, Southlake, Richardson and a few other cities are expecting to siphon off some of the action with events of their own.
In other places, the big game might not make much of an economic blip. Duncanville and McKinney have planned few, if any, big game-related events. And Denton, a member of the Super Bowl host committee, still has many hotel rooms available despite a big promotional push.
Kim Phillips, vice president of the Denton Convention and Visitors Bureau, said the game’s regional benefits are undeniable. But the city has found it harder than expected to fill its 2,000 hotel rooms.
“There’s not a whole lot of action happening,” Phillips said of Denton, which is about 40 miles north of Arlington. “We’ve still got a couple of weeks before the game. Hopefully, we’ll see an influx of fans when the teams are announced. Right now, we still have quite a bit of availability.”
Good luck with that. As someone who has no interest in traveling to an event like this, I have no idea what to tell you.
One thing really stood out to me from this story:
The game is expected to draw more than 700,000 visitors and 4,600 credentialed media to North Texas. The economic activity is expected to spawn $10 million in local tax revenue and an additional $36 million in state taxes.
Seven hundred thousand visitors? Really? Looking back in my archives, Super Bowl XXXVIII here in Houston was projected to draw 104,000 visitors. I know JerryWorld is big, but it doesn’t hold that many people. Who are all these people coming into the D/FW area to not attend a football game, and why are they doing that?