There’s been a lot of discussion about how many jobs the proposal to expand Hobby Airport and allow Southwest Airlines to begin flying internationally from there may or may not create. This story gets to the heart of what really matters.
Expanding Hobby Airport so Southwest Airlines can begin flying to Latin America will create more than 10,000 local jobs, perhaps as many as 18,000.
Or it will eliminate 3,700 jobs in the Houston area.
To City Council members preparing for a historic vote on whether Houston should have two international airports, competing studies, with their statistical formulas that extrapolate jobs from airplane passengers, are dueling crystal balls that offer radically different visions of Houston’s economic future. Will Southwest’s new flights to Latin America lower fares by all carriers, increase the number of passengers at both Hobby and Bush Intercontinental airports and create jobs to serve that growth? Or will it divert so many passengers from Bush that United and other airlines cancel flights and dry up employment opportunities that rely on those lost passengers?
Such a discussion, [Houston Airport System Director Mario] Diaz said, misses the point.
“We’re trying to be precise about a forecast, and that’s where people are getting wrapped around the axle,” Diaz said. The larger question is, does Hobby expansion help Houston more than it hurts it, he said. Tapping into the growing Mexican middle class market by offering lower air fares to Houston will bring in more visitors with money to spend at restaurants and hotels, he said.
“When you ask the (Greater) Houston Partnership, when you ask the Convention & Visitors Bureau, when you ask all of these chambers, they’ve all come to the same conclusion, that whatever the numbers are, it’ll be a net benefit to the city,” Diaz said.
That’s been my sense all along as well. The job creation projections strike me the same way that the obligatory economic projections of a sporting event like the Super Bowl or the Final Four do, more voodoo than anything else. I think Diaz frames the issue correctly, and I believe there’s another group of people who will use this service and benefit from it. There are loads of bus companies in this town that provide round trip service into places like Monterrey and Mexico City. A check on Greyhound’s website told me that a trip to Mexico City takes literally all day – 22 to 26 hours, with transfers – and cost $118; a trip to Monterrey ranged from 10 to 15 hours and cost $53. I doubt Southwest or any air carrier can match the prices, but don’t you think there will be plenty of people willing to pay a bit more to turn a 24-hour trip into a 2-hour trip? That may not be something that will benefit most of the people making most of the noise about this proposal, but it will benefit a lot of Houstonians. That is what this really comes down to. More choices, more options. I have a hard time seeing how that won’t be better for us.