Another sporting event that could be coming to Houston.
The Harris County-Houston Sports Authority is making a bid for ESPN’s action sports event, an annual competition that began in 1995.
“It’s definitely another feather in our cap,” said Janis Schmees, the CEO of Harris County-Houston Sports Authority. “It’s a useful event, it’s a great timing because we have a brand new skate park that we just broke ground on. There, it attracts a younger crowd. Even in the Olympics they’ve added snowboarding because they’re trying to keep the youth excited about the Olympic movement. I think that up and coming generation loves the X Games.”
The winner will host the event over a three-year span from 2014 to 2016.
“The three year model allows for the event to grow and develop in the region and identify efficiencies over the course of the hosting period,” said Deane Swanson, ESPN’s senior director of event management, X Games, in an e-mailed statement.
Representatives from HCHSA traveled to Aspen, Colo., last month during the Winter X Games to meet with officials of the games. ESPN representatives have also made a site visit. Reliant Stadium, BBVA Compass Stadium and the Lee and Joe Jamail Skatepark are among possible venues for the games.
Los Angeles, which has hosted several Summer X Games, saw a $50 million economic boon from the 2010 games, according to economic research and consulting firm Micronomics. That figure came from a $12 million influx from increased tourism, $6 million related to the television broadcast production and $12 million from direct spending associated with the games. It also factored in the monetary value of having 31 hours of live programming throughout the games.
Yeah, yeah, economic impact projections, ’nuff said. This would still be a cool thing to have. We’re in a much better position to compete for this sort of thing now, too. Final bids are due on April 2, and the decision will be announced in August.