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How I would campaign against Greg Abbott

If you’ve been following Greg Abbott’s gubernatorial campaign kickoff, you’ve probably noticed that in addition to being light on substance, the Attorney General has been hitting his personal story hard, in an attempt to portray him as some kind of empathetic figure.

How Greg Abbott views the process, without the wildebeest stampede

Who needs policies when you have destiny?

Over nearly two decades of public appearances as a political figure, Greg Abbott has not shied from noting the obvious: He uses a wheelchair.

During speeches, the Texas attorney general, who is now a gubernatorial candidate, is known to pre-emptively address any questions on the topic — often humorously — with an explanation of the 1984 accident that left him partially paralyzed. At campaign events dating back to 2002, he has shown brief video clips describing how a falling oak tree crushed his spinal cord while he was jogging with a friend through the Houston neighborhood of River Oaks.

He emerged on the statewide political scene in 1995, when, after Gov. George W. Bush appointed him to the Texas Supreme Court bench, the court building updated its facilities to comply with the Americans with Disabilities Act.

“Court builds ramp to justice, for a justice,” reads one headline from the Austin-American Statesman.

Now, the adversity that Abbott has faced has become the symbolic centerpiece of his recently launched gubernatorial campaign, which he announced on Sunday — the 29th anniversary of his accident.

“My greatest fight began on this date,” he said to a crowd gathered in San Antonio. “It was a challenge that made my even being here, highly improbable.”

In a five-day, 10-city tour across the state since then, Abbott has been introducing himself as a fighter for strong Texas values, a candidate with a literal spine of steel. As someone who uses a wheelchair, he says, he knows what it means to struggle with physical and emotional challenges.

“I demonstrate what every Texan exemplifies every day — the ability to overcome adversity,” he said at a campaign stop in Houston.

See his heartwarming intro campaign video for a distilled version of this. Now we both know that the only thing Abbott fights for is the interests of the powerful. But a lot of people don’t know Greg Abbott well, and they don’t know that he’s never done a thing for regular Texans. To someone who doesn’t know Greg Abbott and is just tuning in now, he might look like an underdog himself, and as long as he manages to avoid talking about his actual record and his beliefs, he might sound downright appealing. The key is making sure that people know about the real Greg Abbott.

Whether Abbott can sway blue-collar voters is uncertain.

Joe Silva, 54, a worker at the boot factory and a lifelong El Pasoan, said he would probably vote for Abbott despite not knowing a lot about him.

“He’s a good man, I heard. He went through that tough accident,” he said.

But when asked if Abbott’s opposition to the federal health care reform legislation or support for the voter ID law mattered to him, Silva paused.

“Oh, I didn’t know that,” he said. “ I guess we’ll see what he has to say. I don’t know much about him.”

Remember, Abbott isn’t used to talking to people who don’t habitually vote in Republican primaries. That’s why he thinks that wooing voters by bragging about the things he’s done that they don’t like is a good idea. He just has no experience talking to non-true believers. That’s all to the good, but we can’t count on that. More to the point, we can’t let Abbott get away with using his personal story as a way to smooth out his extremely rough and, well, extreme edges. To borrow a page from the Karl Rove playbook, we need to turn his strength into a liability.

How to do that? There’s no question that Abbott has overcome a great deal of adversity in his life, the kind of adversity that most of us are fortunate to never face. That speaks well of his character and inner strength, but there’s an aspect to his success at overcoming that adversity that I have not yet seen mentioned anywhere. I don’t know Abbott’s medical history, but I think it’s safe to say that it includes surgeries, medication, physical therapy, medical equipment, and other things that undoubtedly cost a lot of money to provide. I have to wonder where Greg Abbott might be today if he had been one of the millions of Texans that don’t have health insurance at the time of his awful accident. Medical bills force millions of people into bankruptcy every year. Many other people deal with the problem by simply not getting the help and treatment that they need. Last week, Dear Prudence ran a letter from a woman who lost several teeth during a prolonged stretch of unemployment for her and her husband because she just couldn’t afford to go to the dentist. I guarantee you, there are a lot more stories like that in Texas than there are stories like Greg Abbott’s, and it’s not because the people behind those stories lacked character.

Thankfully for Greg Abbott, he never had to deal with any of that. Yet he has spent the past three years doing everything he can to keep the millions of Texans who lack health insurance from getting it by his relentless litigation against the Affordable Care Act. If he has any alternate ideas how to alleviate this longstanding problem, he’s not talking about it now, and never once in his ten plus years as Attorney General has he used his platform – never mind his personal experience as someone who relies heavily on quality medical care – to advocate for those in that position. In short, he would deny the same type of care that he himself has benefited from to millions of people who could not now receive it. His personal story may be admirable, but it sure hasn’t helped him to learn empathy. If Democrats don’t start pointing that out now, he might just be able to get through this campaign without people realizing that. We cannot let that happen.

Note that I made it this far without mentioning the multi-million dollar award that the strongly pro-tort “reform” Abbott received after his injury. Lisa Falkenberg talked to him about that, and somewhat to my surprised threw him off his talking points a bit. I say “somewhat to my surprise” because Sen. Kirk Watson tried to make an issue of this in the 2002 AG race and it largely backfired on him. That was before the strict med-mal cap was adopted, though, so perhaps another go at it might be worthwhile. It’s clear from reading Falkenberg’s piece that Abbott has the same lack of insight about just how far removed his own experience has been from so many other people’s as he does with health insurance. The point remains that there are some very tough questions that Abbott can and should face, and the sooner the better.

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4 Comments

  1. Taylor says:

    I’m having trouble envisioning a scenario or an approach to arguing tort reform or the expansion of Medicare that wouldn’t backfire politically. While I believe that it’s a powerful argument, at its core, it’s a deeply personal one. As AG, he didn’t decide to place a strict cap on medmal recovery or refuse to expand Medicare – even though we know if he could have taken credit, he would have. That’s one of the powerful advantages of entering the gubernatorial race from the AG’s office – there’s largely no concrete policy to tie him to, so the relevant attacks become personal barbs. If a candidate levies those attacks (which assumes that the Dems put out a credible challenger), there’s no way these attacks won’t come off as attacking the guy in a wheelchair.

    So then we’re left with letting third parties make the argument for the challenger. The problem with this approach is that nearly anything that Battleground does is likely to be immediately disregarded as Obama interference in Texas.

    Hopefully, the people in charge of the eventual opposition have figured some way around this…

  2. [...] the Kuff points out that Greg Abbott would deny the same type of care that he himself has benefited from to millions of people who could not now receive [...]

  3. [...] the Kuff points out that Greg Abbott would deny the same type of care that he himself has benefited from to millions of people who could not now receive [...]

  4. [...] strong a countervoice to the rebel faction that pervades our state. It also fits in nicely with a campaign against Greg Abbott. I don’t know what this will mean in practical terms, but I look forward to it whatever it [...]

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