Uber rolled out a new service in Manhattan [last] Tuesday that foreshadows the five-year-old company’s plans to become much more than a platform for e-hailing taxi and town car rides. Now, with UberRUSH, the company is piloting a bike and ped-courier service designed to move stuff, rather than people.
For at least $15 a trip, Uber wants to dispatch couriers to ferry everything from legal papers to fashion pieces around Manhattan below 110th Street (for now).
The new service signals the company’s expansion beyond local transportation and into the much larger world of urban logistics. And it’s a savvy play for several reasons: The same back-end technology that Uber has built to track drivers and connect them to riders can easily be used to order and follow deliveries. All that changes is the cargo on board and the mode of transportation, a detail around which the company is becoming increasingly agnostic.
These bigger ambitions bolster Uber’s claim that it is not, by definition, simply another kind of cab company. Most importantly, though, Uber foresees — as Amazon and eBay do, too — that the next growth opportunity in a shifting economy isn’t facilitating digital marketplaces: It’s moving physical stuff. It’s figuring out urban logistics in a world where crowded cities will only become more so, where e-commerce is actually making congestion worse, where the rise of “sharing” has created a need for coordinating the mass joint use of cars, tools, tasks and dinner.
Logistics are the logical companion industry to the sharing economy. As the latter grows, so will need for the former. Logistics also represent the unresolved territory of the digital age. The Internet has solved all kinds of other problems: It’s enabled us to communicate faster, to pay bills more easily, to shop for products that can’t be found in local stores, to open businesses that couldn’t cover the rent on a brick-and-mortar storefront. But for all those interactions that take place in the ether, we still need to move stuff in the real world. Your Airbnb keys can’t be e-mailed. You can rent a drill bit on SnapGoods, but an online platform can’t physically deliver it to you.
I don’t have anything to add to this. Frankly, the whole thing was just an excuse to use that headline. Nonetheless, this is very interesting, and if it’s successful we’ll see when it or something like it comes to Houston. TechCrunch has more.