Sriracha for San Antonio?

State Rep. Jason Villalba will finally make his pilgrimage to California to visit Huy Fong Foods and try to convince them to pick up stakes and move to Texas.

State and city officials are hoping to woo the CEO of Huy Fong Foods Inc. into moving or expanding production of Sriracha, the company’s increasingly popular spicy Asian sauce, to San Antonio.

State Rep. Jason Villalba, R-Dallas, is leading a delegation of Texas officials May 12 to meet with CEO David Tran and tour the company’s embattled factory near Los Angeles.

A California judge forced the company to shut down some production after complaints that fumes emitted from the facility caused asthma, nosebleeds and sinus irritation.

“These talks are still very preliminary and we haven’t drilled down on site-selection yet, but with it’s proximity to the Rio Grande Valley and the economic infrastructure to support this type of factory, San Antonio is high on the list,” Villalba said.

Mario Hernandez, president of San Antonio Economic Development Foundation, said the organization reached out two months ago to Tran, who indicated an expansion is more likely than a full-fledged relocation to the Alamo City, which would cost millions.

“We would welcome the opportunity on a complete relocation, but a more likely scenario is future expansion,” Hernandez said.

San Antonio is an ideal location for production of the spicy condiment because it is close to the Rio Grande Valley, a region with a large agriculture industry that could easily grow chilies for the product, Villalba said.

Because the chilies must be transported to a factory for production soon after being harvested, San Antonio, the largest city in South Texas, logistically would be a prime location for a manufacturing plant.

[…]

The Dallas Republican received an invitation from Tran last week and will be joined by state Rep. Hubert Vo, D-Houston, who speaks fluent Vietnamese; Agriculture Commissioner Todd Staples; and officials from Gov. Rick Perry’s and Attorney General Greg Abbott’s offices.

“In one of the fastest-growing areas of the country there is an insatiable need for jobs of all types,” said state Sen. Carlos Uresti, D-San Antonio, who was invited by Villalba but couldn’t attend because of a scheduling conflict.

See here for all my previous Sriracha blogging. You have to admire Rep. Villalba for being a team player – it was originally the city of Denton that made a move on Huy Fong, but despite being in Rep. Villalba’s back yard, he’s going with the more practical possibility. I still don’t think Huy Fong is going to move its operations to Texas – if it moves anywhere, it’ll be elsewhere in California – but expansion is an intriguing possibility, one I don’t recall seeing mentioned before. If that really is on the table, it’s an attainable goal and would be a very nice coup.

Here’s a bit more on the expansion possibility from Forbes:

The city of Irwindale voted unanimously [last] Wednesday to table a vote on a resolution until the next meeting, delaying a final decision for another two weeks. If the city council had cemented their vote, the factory would have had until July 22 to stop releasing the peppery fumes that residents were complaining of suffering from heartburn, asthma and nosebleeds.

But aside from the meeting, Tran has given little indication that he is seriously considering moving out of California, where his business has operated for the last 34 years.

“We have never had any issues, so moving was never discussed,” Tran told Forbes. “But why would we need to move if we do not have harmful odors?”

One deterrent for the company to move is that the chili peppers used for the company’s sauces are geographically closer to the factory and must be immediately processed after being picked. But Tran doesn’t see either the proximity to the pepper farms or the city council’s decision to be the end of Huy Fong Foods.

“We could grow in the state [of Texas] if need be,” Tran said. “But after seeing the supporters yesterday, I don’t feel alone, so I need to try to stay here instead of relocating. There is, however, the possibility of expansion to other locations due to growing sales.”

See here for more on Irwindale City Council’s actions. I find it hard to believe the two sides won’t get this worked out. Given that Villalba and crew will be in town two days before Council votes on that resolution, perhaps his visit will serve as incentive towards a resolution.

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