Off the Kuff Rotating Header Image

Beaver versus beaver

It’s a trademark infringement lawsuit. What did you think I was referring to?

In the animal world it may be that no two beavers are the same but semi-aquatic rodent diversity does not extend to the world of the convenience store, at least according to Buc-ee’s.

The Texas-based legends of convenience store bathrooms and beef jerky have issued a trademark infringement lawsuit against beaver rivals Frio Beaver, a new store opened in Concan, Texas.

The suit, filed in federal court earlier this month, contends that the new store is attempting to trade off Buc-ee’s success by copying its logo and store concept.

[...]

In the animal world it may be that no two beavers are the same but semi-aquatic rodent diversity does not extend to the world of the convenience store, at least according to Buc-ee’s.

The Texas-based legends of convenience store bathrooms and beef jerky have issued a trademark infringement lawsuit against beaver rivals Frio Beaver, a new store opened in Concan, Texas.

The suit, filed in federal court earlier this month, contends that the new store is attempting to trade off Buc-ee’s success by copying its logo and store concept.

The Southeast Texas Record appears to have had the first report on this. You can judge for yourself how similar the two logos are and how likely a person might be confused by it. It’s not the first time Buc-ee’s has gotten litigious over a potential competitor it thought was too close to its own concept or design. TM Daily Post has more.

Related Posts:

Comments are closed.

Bookmark and Share