Planned Parenthood comes out swinging

Good to see.

Planned Parenthood’s political arm is embarking on the most aggressive campaign it has ever waged in Texas, with plans to spend $3 million to turn out voters for Democratic candidates including Sens. Wendy Davis for governor and Leticia Van de Putte for lieutenant governor.

Bolstered by a $1 million donation from a single backer, Planned Parenthood’s latest Texas-based political action fund is sparking concerns among anti-abortion activists who expect to be outgunned financially by the effort that has a particular focus on women voters.

[…]

The new PAC, called Planned Parenthood Texas Votes, is intended to bolster the top of the Democratic ticket, along with a slate of state House candidates and the Democrat running for Davis’ open Senate seat. The group also endorsed Rep. Sarah Davis, the only Republican who voted against last year’s tighter abortion restrictions.

Created just four months ago, the PAC already has more than $1 million cash on hand, mostly through the $1 million donation from Planned Parenthood Chair Cecilia Boone. It’s only the third contribution of that amount recorded by any candidate or PAC this election cycle.

The endeavor will be coordinated with a new Texas-based Planned Parenthood 501c4 group, a tax exempt nonprofit that does not have to disclose contributors.

Planned Parenthood says the nonprofit is set up to handle administrative costs, while the bulk of the spending will be done through its PAC that makes contributors known to the public.

Despite having a long-established presence in Texas, state data shows it’s the first time Planned Parenthood’s political arm has dedicated this type of financial firepower to Texas’ elections.

[…]

Planned Parenthood organizers said they will parlay the PAC money into an aggressive field program to reach more than 300,000 women – including Democrats and Republicans identified as receptive to their message – through phone banks, door-to-door visits and direct mail. The campaign will also include a heavy dose of digital outreach that will include radio ads and online ads, along with social media.

That’s great and exciting and all, but I have to ask: What the hell took so long for someone to figure out this was a good idea? It’s not exactly rocket science, and the bad guys have been doing it for years now. More in the primaries than in November, I admit, but still. How is it that the light bulb never went on before now? And where are the other groups that ought to be doing the same thing? If I don’t see at least one more story like this about a similar organization between now and November, I’m going to be deeply annoyed.

Matt Mackowiak, a Republican consultant, said Planned Parenthood’s spending can slice two ways for Davis.

On one hand, it will put the abortion spotlight back on Davis and could stymie her messaging as a candidate focused on a broad range of policies. Mackowiak said, however, it can also provide more resources for her campaign, which is at a 3-1 cash disadvantage compared to Abbott, and maybe even provide a bit of cover on the issue.

“The campaign knows that talking about abortion is a net loser for her,” he said. “These outside groups can focus on maximizing the pro-choice vote while Wendy stays above that fray.”

I basically agree with Mackowiak, but not for the reason he has in mind. The issue here for Davis, as I’ve said before, is that there’s precious little she can do as Governor to advance reproductive rights. She can’t undo or roll back HB2, the bill she famously filibustered, she can’t restore funding to family planning services or Planned Parenthood. She can’t even introduce a bill to do any of these things, not that they’d go anywhere if she could. The one thing she can do is be the last line of defense against further assaults on women’s health and reproductive freedom, via the veto pen. Vitally important, to be sure, and something that needs to be said, but talking about defense doesn’t strike me as very inspiring. In my more cynical moments, I suspect that if she did speak more about it, the nattering types that have complained Davis has not talked enough about abortion would complain that she’s focusing on it too much.

Be that as it may, apocalyptic scenarios and desperate appeals to hold the line are exactly the sort of thing that outside groups are made for. They can get as hyperbolic as they want and do whatever they can to scare targeted voters to the ballot box. (Again, the mind boggles that we hadn’t been doing this before now.) In addition, PPVT and any other groups that want to jump in can shill for candidates other than just Wendy Davis as well. Certainly they’d want to push for Leticia Van de Putte, but including Sam Houston and Mike Collier – yes, I know that the Comptroller has little to nothing to do with abortion, but remember that Collier is running against the guy who sponsored HB2 – would also make sense and would be a nice little boost to their campaigns.

So jump in with both feet, PPVT, and invite your friends to jump in with you. There’s plenty of people in Texas to help fund this kind of effort. We need them all to keep some of their money in state and do their part to help the good guys win in November.

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