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The wedding industry is rubbing its hands with glee

Nothing like having your market dramatically expanded overnight.

RedEquality

Within hours after the Supreme Court legalized gay marriage in Texas and across the country, local wedding businesses and venues already began getting orders and bookings from same-sex couples. Those in the wedding industry said they expect a surge of gay couples who were hoping to marry in Texas.

“The gay wedding business will grow instantly,” said Mariana Lemesoff, owner of AvantGarden, which received three new wedding requests from gay couples on Friday.

One study estimated an economic boost of $181.6 million in Texas during the first three years of legalization through direct wedding spending and spending by out-of-state wedding guests.

Until the high court’s 5-4 ruling, Houston had been missing out on the gay wedding business, said Betsy Gelb, a marketing professor at the University of Houston’s C.T. Bauer College of Business.

Competing primarily with Austin, Houston will have an opportunity to attract same-sex wedding business from other Texas towns where people aren’t as comfortable with their union, Gelb said.

“We are, in a sense, behind the curve in cities realizing there is money to be made in LGBT weddings,” she said.

[…]

In some weddings both women wear dresses. Other couples want pantsuits. Either way, [Christine Nokta, public relations director for Impression Bridal] said, the bridal store is expecting an increase in business.

“Two dresses, that’s better than one as far as we’re concerned,” she said.

Indeed. And don’t forget the boon that county coffers will receive by issuing all those marriage licenses, as places like New York City have been doing for years. You may recall that the original anti-gay marriage bill that was taken up in the Lege this year, from Sen. Charles Perry and Rep. Cecil Bell, would have transferred the marriage license business to the Secretary of State’s office. County Clerks raised a huge fuss about that, since that would have been a real financial loss to them. That’s a small amount compared to what this boost in the wedding business will be, however. Just remember, the next time Greg Abbott claims credit for Texas’ economy, SCOTUS and marriage equality will be a part of that. The Huffington Post has more.

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