In less than a year, the Super Bowl is expected to draw almost twice as many as the 70,000 out-of-towners who flocked here for the Final Four. More than 1 million are expected to come downtown and to NRG Park from the Houston region, presenting even greater logistical and security challenges than those posed by the Final Four.
For Super Bowl planners, the NCAA Tournament was a test to see if, after 13 years, Houston is ready for the return of America’s most popular sporting event.
“We were helping them; they’re going to help us big time, make sure that we’re ready for our event,” said Ric Campo, chairman of the Super Bowl Host Committee, of Final Four planners. “There’s a lot of great lessons to be learned. You always can learn from on the ground in terms of what works and what doesn’t.”
Organizers said the Final Four affirmed Houston’s ability to host high-profile sporting events, with dozens of city and county agencies working together to manage traffic and crowds. Approximately 75,000 people attended the semifinals and the championship games, organizers said. About 165,000 attended the maxed-out Discovery Green concert. Organizers said the value in having a free concert outweighed the possibility of having to turn people away.
More than 55,000 went to a Final Four Fan Fast – featuring games and sports – at George R. Brown Convention Center.
“The surprise would be that for the most part, things went as we had planned,” said Doug Hall, president and CEO of the Final Four local organizing committee. “You never take that for granted in the event business.”
The Final Four also highlighted how the Super Bowl will be different. Instead of four days of activities, the Super Bowl likely will span 10 days, mostly focused on downtown, Campo said, including an expo in George R. Brown Convention Center with player and football events and Houston history and culture in the streets.
Peter O’Reilly, the NFL’s senior vice president for events, said the NFL will release a more detailed schedule of events in the summer.
Campo said there will be 50 percent more street space available. While some 3,500 volunteers worked the Final Four, Super Bowl organizers are hoping to recruit up to 10,000 volunteers. So far they are about halfway to that total, but Campo said the window to sign up is closing.
“You need to get involved before it’s too late,” he said.
I doubt that Houston will have any difficulty being ready for the Super Bowl. We’ve done it before, and several other major sporting events as well. The light rail system, which was brand new and had multiple issues with cars not knowing how to stay out of its way back in 2004, is mature and running mostly smoothly. Downtown is a lot more visitor-friendly than it was in 2004. Basically, as long as the weather cooperates, all should go well.