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O’Rourke raises $38 million in Q3

That’s a lot.

Rep. Beto O’Rourke

U.S. Rep. Beto O’Rourke, D-El Paso, raised $38.1 million for his U.S. Senate campaign in the third quarter, a new record for the largest fundraising quarter ever in a U.S. Senate race, according to his campaign.

The haul more than tripled Republican incumbent Ted Cruz’s fundraising for the past three months, which Cruz has said was over $12 million. O’Rourke has consistently raised more than Cruz in the race, but this is the widest gap yet. The $38.1 million is by far the largest amount raised in a quarter by a Senate candidate, surpassing Republican Rick Lazio’s record of $22 million in 2000 for his bid against Democrat Hillary Clinton in New York.

O’Rourke’s campaign said the $38.1 million came from 802,836 individual contributions, and a majority of it came from Texas.

“The people of Texas in all 254 counties are proving that when we reject PACs and come together not as Republicans or Democrats but as Texans and Americans, there’s no stopping us,” O’Rourke said in a statement. “This is a historic campaign of people: all people, all the time, everywhere, every single day — that’s how we’re going to win this election and do something incredible for Texas and our country at this critical moment.”

Not to put too fine a point on it, but if O’Rourke had raised $38 million over the entire two-year cycle, it would have been impressive, and at least on par with, if not more than what the incumbent Cruz raised over that time. (Cruz’s $12 million for this quarter is not too shabby in its own right, but my guess is that without the pressure from the Beto machine, he’d have eased up a bit on the accelerator.) The real question is, what do you do with all that money?

In a press release announcing the haul, O’Rourke’s campaign said that they’re launching a “weekend of action” in which they intend to knock on 102,733 doors and make 102,733 phone calls. (That number is the exact capacity of Texas A&M’s Kyle Field, the largest stadium in Texas—perhaps a response to Trump’s vow in August to hold a rally for Ted Cruz in “the biggest stadium we can find.”) Those doors can be knocked on and those calls can be made by volunteers, but also by paid staff hired out of those record fundraising dollars. The campaign can use the money to stake into the ground more of the “Beto for Senate” signs that have become ubiquitous in certain parts of the state. It’ll pay for gas for the well-publicized pickup truck O’Rourke has driven from campaign rally to campaign rally. It can buy stamps for direct mail, or pay for radio, print, and TV advertising in Texas’s nearly twenty distinct (and often expensive) media markets.

It can also buy him more digital advertising, a form of spending that his campaign has invested more money in than any Senate candidate by a wide margin. On Facebook, O’Rourke’s campaign alone has outspent the entire 2018 Senate field—Democrats and Republicans combined—by nearly 30%. Digital ads were considered instrumental to Trump’s 2016 victory.

Much of the efficacy of O’Rourke’s fundraising haul will be determined by the infrastructure his campaign already has. The press release says that he’s built “the largest field operation in Texas history,” and his campaign currently employs about 300 staffers, a huge number. That could give him a place to put the additional short-term workers these numbers would allow him to bring in for a final push. Three and a half weeks is an eternity in politics, but a short time in the world of recruiting, hiring, training, and deploying workers—a challenge of the O’Rourke campaign will probably be to split the difference.

Well, first of all I hope he’s already been spending it, because there’s only so much you can do in four weeks. I hope some of this is earmarked for more traditional TV and radio advertising, with an emphasis on Spanish language ads in the appropriate places. To the extent that it’s legal, I hope some of it is spent boosting other Democrats in key races. People who are turning out for the Congressional candidates (*) and legislative candidates in various races will be voting for Beto, too. I hope some of it is intended to help with the GOTV efforts going on in the key counties. You could pay for an awful lot of rides to the polls, and stamps for vote-by-mail ballots, with that kind of scratch.

I’m just a voice in the peanut gallery, but you get the idea. Spend it on things that make sense, that’s all I ask. Just remember, Beto may have a crap-ton of small-dollar donors, but Ted Cruz has a gang of billionaires backing him, so whatever the disparity in their FEC reports, Cruz will have what he needs to fight, too. Martin Longman has more.

(*) Our Congressional candidates are doing pretty well for themselves, too, but that doesn’t mean they couldn’t use some more help. The legislative candidates would surely not mind a boost, either.

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2 Comments

  1. Manny Barrera says:

    As to Spanish TV, at least here in this area his commercials are there. Have yet to see a Cruz commercial in Spanish TV.

    The amount raised certainly got Cruz’s attention, the town hall in McCallen, Texas that CNN is doing for one hour, Cruz now wants that changed to debate format. He was not going to the Town Hall format. Hope Beto does not take him up on that.

    Harris Democratic Party is out there knocking on doors every weekend. The Beto people are doing it also apart from Democrats.

    It will be an interesting race, as Beto has a ground game that I have never seen here in the Houston Area, and according to relatives in Corpus Christi the same is happening there.

    Abbott may win but it ain’t going to be by 20, I don’t care what polls may say.

    Vote against Trump type values, vote straight Democrat this election and send Trump a message.

  2. Marc says:

    Especially the legislative candidates. In Montgomery county, I have two candidates who are working on less than $20,000 raised. I keep going back to that suggestion me and back in March for those who have money to distribute it to those who need money. I think Beto would get more bang for his buck if he was able to do that, but I’d have to look to see what FEC rules would be implicated, if any.