More of this, please.
Chrysta Castañeda, the Democratic candidate for the Texas Railroad Commission, is investing in six figures worth of television ads in the Houston area starting Friday.
Castañeda is facing off against Republican Jim Wright, best known for his campaign’s glaring conflict of interest with his own company, DeWitt Recyclable Products, a company overseen by the same state agency he seeks to help guide.
The ad focuses on wasteful and illegal flaring from oil and gas companies and Castañeda’s promise to put a stop to it. It also mentions some of the violations issued by the Texas Railroad Commission to Wright’s company, and some of the lawsuits that Wright has found himself in.
“Many Texans don’t know a thing about the Railroad Commission, but for the countless Texans who work in the oil and gas industry, it’s probably the elected body with the biggest impact on their lives,” Castañeda said in a prepared statement. “Houston is synonymous with oil and gas, so it’s the ideal place to roll out our first TV ad.”
There’s a video of the ad embedded in the story. Most likely, if you encounter this it will be on a cable station, probably during a sporting event. (That’s when I see political ads the most, anyway.) Polling data has suggested that Castaneda can move the needle with targeted attacks on Wright, but it will take much more of this to have a measurable impact. I’m glad to see it, don’t get me wrong, I’d just like to multiply it by at least ten, so it could get out there beyond Houston. But it’s a start.