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ElecTrip

Take a Tesla to Austin

Because sure, why not?

Want to ride in a Tesla? For $250, you can be chauffeured on a one-way trip between Houston and Austin.

Dallas is just $400 away.

Austin-based ElecTrip is billed as an energy-efficient alternative to private flights or high-end buses. Ride with colleagues or friends, and the per-seat cost — the $250 and $400 price tags are for the entire car, with prices varying based on the Tesla model and membership in a subscription plan — becomes more comparable to commercial flights or high-end bus service Vonlane.

“A lot of people haven’t necessarily ridden in a Tesla yet,” said Eliott Lee, co-founder of ElecTrip, “so it’s a pretty neat experience for them.”

[…]

The trip comes with Wi-Fi, drinks and snacks. Riders are picked up from their door and then dropped off at their destination. ElecTrip uses the Tesla Model X SUV, Model S and Model 3. The $250 and $400 prices are typical for riding in a Model X.

The company has provided more than 150 rides since May 2018. ElecTrip owns one Tesla, and it pays other Tesla owners to use their vehicles. The chauffeurs are selected from highly rated Uber drivers that provide the Uber Black service, described as luxury rides with professional drivers, and Uber Select service, described as premium rides in high-end cars.

I mean, I guess I can see the appeal. If you’re not the prone-to-motion-sickness type, you could read or watch a movie or surf the web in comfort, for a price comparable to flying. (They cite a $550 roundtrip fare for flying from Houston to Austin. I checked Southwest, and that’s fairly accurate. Megabus is still way, way cheaper, though.) I just have to wonder what the size of the market for this is. (I had the same thought about Hitch, which this story references.) They’re averaging fewer than 20 rides per month so far. How many do you think they’d need to do to be financially viable? Is the lure of riding in a Tesla that strong? Color me skeptical.