As noted last week, Mayoral candidate Peter Brown will start airing TV ads this week. A preview of the first ad, which doesn’t appear to be embeddable yet, can be seen here. It’s basically an intro spot, and it hits all the high points of Brown’s resume while emphasizing that he has a plan for Houston. It’s a pretty good ad, but it is just an intro, and so I presume there will be more. Brown’s press release about the ad, including the transcript, is beneath the fold. What did you think of it?
UPDATE: And here’s the embeddable version:
So far, I’ve seen reactions to the ad from Hair Balls, Greg, Miya, Campos, and David Ortez. Clearly, batting leadoff has some advantages.
PETER BROWN HITS AIRWAVES
WITH “NEXT STEP” TV AD FOR MAYOR
Businessman Introduces Vision for an Even Better Houston
HOUSTON, TX – Peter Brown launched the start of his paid media campaign with the release of his first television advertisement, “Next Step.” Building on the strong grassroots campaign Peter Brown has built over the last several months, the ad introduces Peter’s unique story, the deep-rooted pride Peter shares with Houstonians, and his plans as mayor. Having developed detailed solutions to crime, flooding and other challenges the city faces, the advertisement directs Houstonians to view his Blueprint for an Even Better Houston.
Peter Brown is the first mayoral candidate to begin running citywide advertising. The spot will being airing on broadcast and cable television.
“Houstonians are looking for a mayor with the passion, practical experience, and ideas to tackle the city’s toughest problems. Unlike those who offer only sound bites and more politics as usual, Peter Brown has a detailed plan – a blueprint for an even better Houston. Peter Brown continues to build momentum as the first to offer a substantive vision for Houston’s future and take it directly to Houstonians – neighbor by neighbor, block by block, and now on the airwaves,” said Brown’s campaign manager, Lucinda Guinn.
Click Here to View the Ad: http://www.peterbrownforhouston.com/images/flv-player/page3.html
Text of NEXT STEP is as follows:
“We are Houston. Working harder. Reaching higher. And beating the odds with strength and resolve. In Houston’s best tradition… Peter Brown. He built a successful business, getting results and creating jobs. On the city council, Brown rooted out wasteful spending in city contracts, while investing in crime prevention. He’s got a detailed plan … a blueprint to make Houston even better to live, work and raise a family. Peter Brown for Mayor. An even better Houston.”
As a successful businessman, Peter Brown has the experience Houston needs in our next mayor. A U.S. Army Veteran born and raised in Houston, Peter built his own small business into a successful national firm. He knows how to make a business thrive, and he knows how to get results. As Mayor, he’ll use those skills to improve our city – protecting our tax dollars with a more effective, efficient and accountable approach to government. He’ll make smart investments to reduce crime, improve the quality of life, and attract more businesses and more jobs to Houston. As a City Councilmember, Brown saved taxpayers millions by reworking city building plans, cutting government waste, and championing conservation efforts. Brown has the experience and vision to build an even better Houston. We need a Mayor who will get results, and Peter Brown is that leader.
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That’s actually a pretty good ad… I don’t know if it will be enough for him, but if the other candidates aren’t up very soon, they should probably be worried. I don’t think anyone really knows much of anything about the whole group of them this year, as opposed to previous campaigns, so I think ads and stuff like that will probably make a big difference?
Being the first out of the gate with TV ads, Peter’s ad is not too bad.
I also think it is a pretty decent ad. It introduces Brown along with a campaign theme and a message, while not being over the top. Mimi Swartz’s article in Texas Monthly describes Brown as “eccentric”, but he doesn’t show any of that in his ad – which means he isn’t quite eccentric as she lets on – or he has good people working for him.
All the jokes aside I suspect he will be giving everyone a “run for their money” in this race. And while there are several candidates in various races I can definitely say “never” to Peter Brown is not one of them.
Gene Locke and Annise Parker will most likely “counter” his ads but should do so with caution. They’ve been around long enough to have a track record on some things. Promising to do something you should have already done sort of belies the promise.