At the Battleground Texas kickoff meeting

I attended the Battleground Texas kickoff meeting for Houston on Saturday. Houston was one of the last stops on their statewide introduction tour. I estimated about 300 people in attendance; BGTX gives it as 350, which is probably the more accurate number since they have the sign-in sheets. Numerous elected officials were also in attendance, including most prominently Reps. Sheila Jackson Lee and Gene Green, Sen. Sylvia Garcia, and Rep. Gene Wu. I took the picture embedded in this post from the back of the room; I couldn’t quite fit the whole crowd in, but you get the idea.

If one of their goals was to get people excited about their mission, they succeeded in spades – you could feel the energy in the room. Battleground Texas has done an excellent job spreading the word about themselves, aided in part by a national media that’s fascinated by the idea of former Obama campaign people coming to Texas (“of all places”, they don’t quite say but which you can detect anyway) to work the same magic here as they did in Ohio and Florida. Last week there were stories in the Wall Street Journal and the Economist; BGTX Executive Director Jenn Brown, who led the meeting, said that a reporter from Bloomberg News was also in the state. That doesn’t necessarily mean that local media will follow – I see nothing in the Chronicle, and a search of Google news says that only KTRK, which also had a preview/analysis story by Dr. Richard Murray, provided any reports. Well, we did identify scarcity of media coverage as an obstacle in the breakout session I was in.

The BGTX message is simple: The best way to get someone to vote is for a neighbor or someone they know to talk to them about voting and ask them to vote. Connect what’s important to them to the campaign issues and what the candidates stand for, and help them see that their vote really does matter. Easier said than done, of course, and there’s a lot of work that needs to be done before that in registering voters and identifying those who will likely by receptive to your message, but that’s what it comes down to, and it’s what was done with so much success elsewhere. We know the potential for this exists in Texas – one of the things that BGTX people like Jeremy Bird have been saying all along is that one of the reasons why they came here to do this work is that there had been so much done in Texas and by Texans in 2012 to help with efforts in other states, and so much desire on the part of these people to be able to do that here. Jenn Brown gave the statistic that 400,000 phone calls had been made in Texas to Florida during the 2012 campaign. The people power is here, it just needs to be tapped.

But again, it’s the personal touch that matters. We went to a party at the home of a couple we’ve been friends with for several years last night. I was telling one of the hosts about the BGTX meeting at the party. He had actually traveled to Ohio (where he’s from) for the week leading up to Election Day last year, working with the Obama campaign on GOTV efforts. But he hadn’t heard about Battleground Texas. I promised to email him information about it. I took that as a reminder of the importance of telling people about BGTX as the first step. Not everyone gets the same information you do, so don’t assume everyone has heard about the same things as you. Start spreading the news now, because it most definitely isn’t too early.

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