The verdict is in

Posted on August 7, 2004 by Charles Kuffner

Whatever else one may think of the Houston: It’s Worth It! marketing scheme (and as noted, I rather like it), if Rick “Hostshot” Casey and Kevin Whited both think it’s a good idea, it must be doing something right. Now we just have to see what Rich Connelly makes of it.

Tom and Sue give their opinions as well. Sorry if I missed anyone.

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3 Responses to The verdict is in

  1. oyster says:
    August 7, 2004 at 4:00 pm

    The motto is better than “Toxic Concrete Morass”, but still highly questionable. But this is coming from a New Orleanian (though I’ve lived in Tejas). How ’bout taking a cue from one of Atlanta’s past slogans:

    Houston: the city that’s too busy to account.

    Naw, I suppose that’s mean.

  2. Rob Booth (Slightly Rough) says:
    August 8, 2004 at 10:02 am

    I guess they didn’t like my suggestion:

    Houston: Love it or leave it!

  3. kodi says:
    August 9, 2004 at 11:12 am

    Ugh. You’ve inspired me to see what Dallas has going for it.

    “Dallas. Live Large. Think Big.”

    I guess the goal is one last push to take the “Most Overweight City in the U.S.” title?

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