It’s the question that many, many people have raised — often as a joke — for years. But the combination of changing demographics, chaos among the state Republican ranks, and the ongoing struggles of President Donald Trump’s campaign have led some to re-examine this question. Among them are the Republicans behind the anti-Trump PAC The Lincoln Project, betting that this is the year — and they’re putting a $1 million chip on the table to start.
Tuesday, the Lincoln Project announced that they were launching a $1 million ad buy in the Lone Star State, chiefly targeting hundreds of thousands of suburban and rural Republican women and Hispanics, voters whom they believe can be persuaded to vote against Trump.
The current buy is digital only, geotargeted in areas around the state ranging from rural counties like Lubbock, urban neighborhoods in Austin, and the Dallas-Fort Worth suburbs.
“We can more easily and effectively target the specific group of individuals we are trying to target digitally than we can with TV,” Ryan Wiggins, the PAC’s senior adviser for communications, told Mediaite. Wiggins added that they were considering expanding to television and mail in the final weeks before the election, and this $1 million investment was just an initial buy, planned to cover a week’s worth of digital ad placements.
The ads will include some of the PAC’s previous videos, like the viral “Mourning in America,” as well as new Texas-specific content, including some that will be in Spanish.
Wiggins and others associated with the Lincoln Project were optimistic that not only would they be dropping more cash into Texas, but that they had a real chance to move the needle.
It’s a long story, so go give it a read. Whatever you think of the Lincoln Project, this looks like a good investment.
Democratic presidential nominee Joe Biden’s campaign is set to spend millions of dollars on TV ads in Texas as polls continue to show a close race in the state.
The former vice president’s campaign announced earlier this year that it would make TV reservations this fall in Texas, and as of Tuesday, it had booked more than $6 million through Election Day, according to the media-tracking firm Advertising Analytics.
“This is historic. That shows you just how important Texas is to them and it shows that Texas is in play,” said Abhi Rahman, a spokesperson for the Texas Democratic Party. “It shows you their investment in Texas is real.” Rahman noted that Biden’s spending is the biggest investment from a Democratic presidential nominee in the last 25 years and is a drastic change from 2016, when then- nominee Hillary Clinton didn’t spend seriously in the state.
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As speculation has swirled about the extent of Biden’s investment in the state, the Texas Democratic Party has been ramping up its advertising. On Tuesday, the party announced a digital, print and radio campaign aimed at Black voters in Dallas, Fort Worth, Houston and East Texas. The party described the size of the effort as “high six figure(s).”
We can certainly debate about the effectiveness of this approach versus others, the need to be engaged on a more consistent basis, and so forth. All I know is, we are not used to seeing this kind of investment.
The Texas House Democratic Campaign Committee has raised over $3.6 million in just under three months, a massive cash infusion as the party pushes to take control of the lower chamber for the first time since 2002.
The $3.6 million haul, which came between July 1 and Sept. 24, is more than double the $1.6 million that the committee raised in the first six months of the year. That in itself was a committee record at the time, exceeding its total fundraising for the entire 2018 election cycle.
“Affordable healthcare, economic security, and a plan to deal with COVID-19 are on the ballot, and achieving those goals starts with flipping the Texas House,” the HDCC’s chairwoman, Rep. Celia Israel of Austin, said in an announcement of the committee’s latest fundraising that was first shared with The Texas Tribune. “That has been our mission from day one, and donors have responded in a big way.”
The HDCC said the $3.6 million came from 4,165 donors, 98% of whom donated online. Over three-quarters of contributions were less than $100, and roughly four out of five donations came from Texans.
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Andrew Reagan, the committee’s executive director, said the money is going toward ensuring that battleground campaigns have “robustly funded paid communications,” including TV and digital ads, as well as direct mail. Some candidates are already running ads that are jointly funded by their campaigns and the HDCC.
The committee did not immediately disclose its cash-on-hand figure, but Reagan said it is “healthily in the seven figures.”
That’s in addition to some eye-popping numbers raised by various other candidates, including $13.5 million for MJ Hegar. The 30-day reports for state candidates is out now, I’ll be reviewing those in the coming days, and then of course I’ll have the Q3 Congressional reports. Remember when all this stuff was boring and perfunctory? Those days are gone.
And to be sure, some of that money is for the bad guys, as we see in Item four:
Outside money is flooding battleground Texas House races across the Houston area, helping Republican candidates erase fundraising advantages amassed by Democrats who are raking in money from individual donors outside Texas.
In all seven battleground districts around Houston, five of which are under GOP control, Democrats raised more cash than Republicans from early July through late September, the period covered by the latest round of campaign finance reports.
However, spending by political action committees and other groups favored Republicans by a more than 2-to-1 margin in those districts, helping three candidates — Republican Justin Ray, state Rep. Sarah Davis, R-Houston, and state Rep. Sam Harless, R-Spring — overcome their fundraising deficits.
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During the 12-week period covered by the campaign finance reports filed earlier this week, the 14 candidates in Houston’s seven battleground House districts combined to raise nearly $4.7 million and spend almost $1.6 million. They collectively are heading into the stretch run of the 2020 election with about $2.4 million cash on hand, with millions more set to come from outside groups.
Two longtime political donor groups, Associated Republicans of Texas and tort reform advocacy group Texans for Lawsuit Reform, have particularly escalated their spending on House Republican candidates in 2020, combining to buy $276,000 worth of digital ads, direct mail, canvassing and other expenses to support Ray and another $272,000 on behalf of Davis.
Democrat Ann Johnson, an attorney who is challenging Davis, outpaced the incumbent in fundraising from individual donors. Committees and other groups spent about $525,000 backing Davis, however, helping her rack up more than $597,000 in contributions to Johnson’s roughly $481,000.
A similar dynamic played out last reporting period in the west Houston district where Ray, the former mayor of Jersey Village, is attempting to unseat state Rep. Jon Rosenthal, D-Houston. Though Rosenthal raised more cash than Ray, the challenger benefited from a massive lead in spending from committees and other groups, giving him a 2-to-1 edge in overall contributions.
And in northwest Harris County, groups including the Republican State Leadership Committee, a group focused on legislatures around the country, and Leading Texas Forward, a PAC run by House Republican lawmakers, helped Harless make up a fundraising deficit to Democrat Natali Hurtado.
Best way to deal with all that money is beat the candidates it was supporting, so that it was all wasted. Feels really satisfying, too.