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HISD to do school bus ads

The Chron’s Ericka Mellon writes:

*Advertising could begin showing up on HISD school buses, assuming the board gives the green light, which it will. Only newly elected trustee Anna Eastman raised a slight concern at agenda review. “Our children are so actively marketed to already,” she said. But, she added, “I know it’s a great way to generate revenue.” Communications chief Lee Vela said the ads would target the general public more than the kiddos. As you might remember, cash-strapped Humble ISD jumped into this arena back in 2008.

I do remember, and I feel the same way about HISD doing it as I did Humble ISD. If we’re going to do it, I hope HISD makes a nice profit from it.

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4 Comments

  1. […] to buses but should have ads on light rail cars, too. To my mind, this is basically free money. If school buses can have ads, why can’t Metro buses? Get with the program, I […]

  2. […] one who has championed the idea of selling ads on school buses and light rail cars, I’m certainly not going to turn my nose up at the idea of transforming […]

  3. […] Last year, I noted that the HISD Board of Trustees had approved a plan to allow advertising on its school buses. They are now finally ready to get this going. HISD has partnered with Steep Creek Media to offer advertising space on the district’s school bus fleet, which boasts more than 1,000 vehicles that travel an average of 70,000 miles a day in the greater Houston area. […]

  4. […] Last year, I noted that the HISD Board of Trustees had approved a plan to allow advertising on its school buses. They are now finally ready to get this going. HISD has partnered with Steep Creek Media to offer advertising space on the district’s school bus fleet, which boasts more than 1,000 vehicles that travel an average of 70,000 miles a day in the greater Houston area. […]

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