HISD has partnered with Steep Creek Media to offer advertising space on the district’s school bus fleet, which boasts more than 1,000 vehicles that travel an average of 70,000 miles a day in the greater Houston area.
Prices begin at $175 per month, but high volume discounts are available. Buses can be targeted based upon the area of the city in which they travel (e.g. around Loop 610, near Hobby Airport, etc.) so that your business can get wider or more localized exposure, depending on your preference. The typical turnaround time for ads to go public is three to four weeks.
To place an ad or request more information, including details on pricing, content restrictions (i.e. must be family friendly and age-appropriate), and other FAQ, please contact Steep Creek Media directly at 281-962-4390 or click the links above.
Approximately 70 percent of all revenues collected will be returned to the district to support student achievement.
I received an email from Steep Creek Media about this, which says there will be a press conference about this tomorrow at 11 AM at the Hattie Mae White Educational Support Center, 4400 W. 18th, 77092. Other info of interest from the email:
Since Steep Creek Media began the program in 2008 with Humble ISD, many other districts have followed suit including: Anahuac, Cy-Fair, Friendswood, Houston, Huffman, Pasadena and Spring ISDs.
School bus ad sizes, placement and content are carefully monitored. The state mandates where and what size the ads can be, while each sign must be approved by district officials before being placed on a bus.
So there you have it. As you know, I favor this tactic, as long as HISD’s cut of the revenue is acceptable, which it appears to be. What do you think?